I got "Sew Emojional, baby!" when Erin Murphy-Muscatelli asked me to create an e-commerce site for her company. In 2015, Erin started making t-shirts and socks with the most adorable emoji designs. I'm surprised Urban Outfitters hasn't plagiarized this yet; let's not give them any ideas.
Erin has moved on to other creative endeavors, and Sew Emojional is offline for the time being, but we may see it again!