Cooking Trailers: UXDI + WDI

Role: Research and Design Strategy

Timeline: Four Days

Cooking Trailers is the product of a week-long collaboration between General Assembly's User Experience Design Immersive and Web Development Immersive courses. The parameters for the project required us to use APIs from existing products to create a unique desktop application. UXDI students were to act as design consultants, shaping the product with the creation of personas, user flows, and wireframes. The result of the collaboration was a working product, live on the Internet! 

I worked with a team of three other UX designers and two developers to create Cooking Trailers, a website that offers punchy gif versions of cooking tutorial videos. 

We conducted market research by analyzing the comments sections of some of our competitor sites (such as Yummly and Tastemade), studying the features of "collection" apps like Pinterest, and interviews with subject matter experts. Based on our interviews and comparative research, we created a user story for our persona: Carrie, an early-career professional who's big on hunger but short on time.

Style Guide

Style Guide

Logo

Logo

Comparative & Competitive Analysis

Comparative & Competitive Analysis

Persona 

Persona 

Homepage Wireframe

Homepage Wireframe

Homepage Demo