A+R Website Redesign
Global Design. The Second Edit.

A+R is a design and home-goods shop in Los Angeles. The store was founded in 2005 by Andy Griffith, a former film editor, and Rose Apodaca, a fashion journalist and author. The products that A+R sells are cutting-edge, whimsical, and innovative, but their website hadn't been updated since it was established almost a decade ago. That's where I stepped in.

Timeline: 2 weeks

Research Methods:

  • Heuristic analysis
  • Content audit
  • Online card sort (OptimalSort)
  • User interviews
  • User testing with paper prototype


Key findings:

  • 9 out of 10 interviewees stated that the quality of the website didn't match the quality of the products (nor the price point)
  • Users were confused by the categorization of items
  • Users strongly preferred an option to check out without registering for an account
  • Users were displeased with the way their shopping was interrupted each time an item was added to the cart


Solution:
Simple top navigation and side navigation
Three step checkout process
New product images show products in context to demonstrate size and scale. Avoid using color swatches or manufacturers images. 

Process:

Content Audit                                                    

Content Audit 

Content Audit 

New Sitemap

Creation of the Paper Prototype & User Testing