A+R Website Redesign
Global Design. The Second Edit.

A+R is a design and home-goods shop in Los Angeles. The store was founded in 2005 by Andy Griffith, a former film editor, and Rose Apodaca, a fashion journalist and author. The products that A+R sells are cutting-edge, whimsical, and innovative, but their website hadn't been updated since it was established almost a decade ago. That's where I stepped in.

Timeline: 2 weeks

Research Methods:

  • Heuristic analysis
  • Content audit
  • Online card sort (OptimalSort)
  • User interviews
  • User testing with paper prototype

Key findings:

  • 9 out of 10 interviewees stated that the quality of the website didn't match the quality of the products (nor the price point)
  • Users were confused by the categorization of items
  • Users strongly preferred an option to check out without registering for an account
  • Users were displeased with the way their shopping was interrupted each time an item was added to the cart

Simple top navigation and side navigation
Three step checkout process
New product images show products in context to demonstrate size and scale. Avoid using color swatches or manufacturers images. 


Content Audit                                                    

Content Audit 

Content Audit 

New Sitemap

Creation of the Paper Prototype & User Testing